When you move into a new home, the interior spaces are not always saying ‘maximum visual impact’, and more often than not, it’s because of what is on the walls.
So, how can we change the biggest and most visually powerful surface of a room, without getting builders in to move entire walls?
We need to use pattern, colour, texture and scale, and those four elements combined are exactly what wallpaper can give us all in one incredible product.
At Theofano, we work hard to get the right wallpaper for our clients. Quite often, customers come in to browse the collections and leave with a completely different plan for their walls than the one they first came in with. The needs of each home are so different, and heavily advertised influences like ‘trending’ colours and designs are not necessarily capable of meeting the actual requirements of the space we are working with.
There is a science to colour. Understanding the colour wheel and the many aspects of colour pairing is a huge part of what an interior designer has to study in order to qualify and practise professionally. It is so hard to ignore the appeal of ‘fashionable colours’, but each home is a unique challenge… we could be working with historical rooms offering very little natural light through cottage windows, or perhaps an entire wall of glass in a modern new build. Another factor for consideration is window orientation – north or south facing light can be ‘cold’ or ‘warm,’ and this all affects the intensity of the colour and texture on your walls.
The scale of a pattern dictates the way we ‘take in’ the overall size of the space, and engages our visual sensors. The recent trend for large botanical designs and giant leaves harks back to an old psychology from the industrial era, when William Morris and the arts and crafts designers sought to ‘bring the outside in’ to worker housing, seeking to uplift the senses from the sombre colour palettes of mill and factory interiors.
Patterns in the arts and crafts era were much smaller scale and more complex than current botanical wallpaper designs, which are larger and looser, but that change in pattern and scale reflects the current demand, as newly built rooms tend to be airier and less ‘busy’ and cluttered than they once were. The psychology applied to interior decoration has turned full circle in the last century of wallpaper design. Victorian and Edwardian ‘clutter’ moved through the sleeker art deco era and on to mid-century modernism, taking things to further extremes with the take-over of ‘minimalist’ interiors in recent times.
Theofano have a different approach to choosing wallpaper patterns to following popular demand. We endeavour to use pattern and scale to correct the visual impact of a space, rather than to ‘obey’ fashionable trends. Many successful ‘high visual impact’ interior designers will deliberately contrast strong geometric papers and fabrics with blocks of solid colour and the effect can be extremely engaging on the eye.
The purpose of a room deserves consideration- the intent may not be to engage the senses to a high degree. It may be to calm and focus in a study, or to relax and disengage in a bedroom. The texture of wallcoverings plays a part when colour neutrality is used, for example a living area where the palette is grey-toned for a sleek minimalist look may require some surface interest to allow the eye to seek out a ‘surprise’ element in the walls. This is the beauty of rewarding the viewer with a subtle and almost ‘hidden’ aesthetic treat. Texture makes the eyes work a little bit harder than colour, and it is a tool which Theofano love to incorporate in contemporary schemes.
All factors considered, Theofano love working with wallpaper. Call in for a chat with us and look through our collections soon!
Thanks for reading.
The Theofano Design Team X